The WRU store is a complete fan store retail experience. Often a visit to store is part of the pre-match warm up, building anticipation and showcasing legacy. The retail store concept is built around celebrating Welsh rugby dialling up the brand ethos of community, heritage and equality. The flexible design and planning of the store allows it to transform based on volume and shopper demands to increase store functionality. Whether it’s a match day visit or a stop on the stadium tour, the store is dedicated to meeting the excitement of watching a match at the Principality Stadium in Cardiff. 

Retail design and visualisation at The Shopper Agency.   
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