Nike Running by Sweatshop is a specialised store concept offering something a little extra to shoppers: the complete running experience. Built on the foundations of Nike’s rich athletic heritage the store is designed to inspire shoppers and support the local running community. The store features a ‘Running Lab’ utilising gait analysis technology to accurately analyse your running style matching each individual with the appropriate footwear. Shoppers can also upgrade their kit with the latest running technologies from Nike+. For the local community, the store is a base for the Nike Run Club providing organised runs which depart from store.
Retail design roll out, visualisation and implementation at Briggs Hiller.