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The F1 mobile village is a complete fan store retail experience. The concept is based on building anticipation around each event and showcasing F1 heritage and legacy. It's a flexible design formed around modular scaffolding and shipping containers allowing it to transform and scale based on site requirements.
Retail design working alongside a wider team at The Shopper Agency.
![](https://cdn.myportfolio.com/759424ac-8dff-4b8e-97a1-e5dc78c678f3/53c00daa-3aae-46e6-8cdb-d9e5162fef55_rw_1920.jpg?h=2ef7e1d037d04f2c33263a894db66ff6)
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![](https://cdn.myportfolio.com/759424ac-8dff-4b8e-97a1-e5dc78c678f3/b3ea4997-37bf-4ff5-87a8-cd539302e5d9_rw_1920.jpg?h=d62864afcb1a53e0027d0d99f071739b)
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![](https://cdn.myportfolio.com/759424ac-8dff-4b8e-97a1-e5dc78c678f3/e0ea6b1c-5959-49d7-90e4-fa045e2a52b8_rw_1920.jpg?h=105dbdeef7f62947a1dccd5f9f3b4dcc)
![](https://cdn.myportfolio.com/759424ac-8dff-4b8e-97a1-e5dc78c678f3/1d685ab5-af29-42d4-9c3a-cf816b2e4332_rw_1920.jpg?h=074b6b882fc9b2063fa765b1e5be2bcb)
![](https://cdn.myportfolio.com/759424ac-8dff-4b8e-97a1-e5dc78c678f3/34cee2ee-f7dd-49a4-b1a1-0619246cfa76_rw_1920.jpg?h=c80f6ab6eb602daf8ddb1307aa02fa8a)
![](https://cdn.myportfolio.com/759424ac-8dff-4b8e-97a1-e5dc78c678f3/ab8eae71-a727-4b9f-be0b-4f28e791b808_rw_1920.jpg?h=7b5cca748fed364909a3b662ec0539a3)