Creating an immersive Samsung world.

A retail vision built on engaging the senses, taking the shopper on a journey of discovery. Each element encourages creativity and exploration of Samsung’s mobile technologies. An interactive lighting experience allows shoppers to play with the dual-aperture technology, a camera that takes great pictures in any light. Shoppers can also get creative with the Note 9 S pen. Surrounding each interactive are digital screens amplifying the phone’s unique features, defining ‘why choose Samsung?’.

Experiential design and visualisation at The Shopper Agency. 
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